“CONSUMERS FROM AROUND THE WORLD WATCH RUGBY, SPECIALLY LUXURY BRAND CONSUMERS.”
Rugby, the most famous game all around the globe, is a mixture of football and is also known as the sports of gentlemen. Henry Blaha said once that “Football is a beastly game played by beasts; Soccer is a gentlemen’s game played by beasts but Rugby is a beastly game played by gentlemen.”
Rugby is the sport that inspired American football.
Rugby is growing with large numbers of both core rugby lovers and less dedicated rugby followers. The sport generates widespread interest among women as well as men and is typically characterized by heightened levels of interest among the more affluent sectors of society.
Rugby is the fastest growing sport in North America. Nigel Melville, CEO of USA Rugby, said, “Participation in and viewership of rugby has been growing at an accelerating rate in the U.S. in recent years.”
Rugby is the fastest growing collegiate sport for both men and women.
Marketing statistics note that rugby fans tend to skew toward the more educated and affluent, illustrating that rugby truly is a “gentleman’s sport.” Rugby attracts luxury brand sponsorship.
The growth in the rugby market is best illustrated in broadcasting networks’ expansion to include Rugby in their programming. In addition to the networking staples for rugby, to include Setanta, Fox, and BBC broadcasting in America, mainstream American sports networks are realizing the significant growth of rugby in the U.S.
Rugby’s recent Olympic status has meant increased TV exposure.
In addition to NBC broadcasting rugby on network TV, cable channels have begun broadcasting an increasing amount of rugby. Fox shows English Premiership, Pro12 and Heineken Cup matches on Fox Soccer Plus. ESPN shows French Top 14 on its ESPN3 channel. And BBC America shows select matches from the Six Nations tournament.
Rugby tournaments in the U.S. have landed commercial sponsorships from blue-chip companies, such as Toyota, Subway, Anheuser-Busch, Bridgestone and Geico. Also the luxury brand Range Rover.
The values of rugby are: Tradition, Teamwork, Respect, Character, Sportsmanship, Enjoyment and Entertainment.
Rugby is growing with large numbers of both core rugby lovers and less dedicated rugby followers. The sport generates widespread interest among women as well as men and is typically characterized by heightened levels of interest among the more affluent sectors of society including hispanic luxury brand consumers.
November 25, 2017 – National Rugby Day
Our first of rugby days starts with National Rugby Day? With its’ inception about a year ago comes another wave of the American rugby lifestyle. The Rugby Pro crew will be out in full force celebrating this significant occasion in American rugby history and the first of rugby days.
Whatnationaldayisit.com analyzes trends within social media and enters social media posts into their algorithm. In this manner, they can examine which specific day of the year garners the most attention on Social Media per topic. Along with whatnationaldayisit.com, we here at RugbyProBrand.com have implemented November 25th as the National Rugby Day here in the United States. Join us around the country, and show your support with your favorite American rugby lifestyle t-shirt or cap from rugbyprobrand.com.
March 2nd, 2018 – HSBC World Rugby Sevens
Sam Boyd Stadium – Las Vegas Nevada
One of the best rugby days is the HSBC World Rugby Sevens is the championship game of Major League Rugby. The winner of the HSBC World Rugby Sevens is awarded the Philip F. Anschutz Trophy. The HSBC World Rugby Sevens has been contested every season since the founding of the league in 1996. From 1996 to 2011, the HSBC World Rugby Sevens final was played at a predetermined location similar to the way the NFL does with the Super Bowl. The winner of the HSBC World Rugby Sevens is guaranteed a spot in the Champions League.
The HSBC World Rugby Sevens tournament has been held at Sam Boyd Stadium in Las Vegas, Nevada every year since 2010. Sam Boyd Stadium is one of the premier athletic stadiums located in Nevada. The tournament has been known to draw over 80,000 fans to Sam Boyd Stadium over the three days of competition. There are always magnificent views of the energetic rugby action at the World Rugby Sevens, or stream the match on FloSports.com like us. We, here at rugbyprobrand.com will be sure to make March 2nd a rugby day. Check out our BBQ blog for great ideas how to host the party and feed your teammates, family, and friends an unforgettable rugby day meal.
July 20-22, 2018 – Rugby World Cup Sevens
AT&T Park – San Francisco California
This will be the seventh installment (Every 4 years) of the Rugby World Cup and we are privileged to host it right here in the United States, showcasing, once again, our American rugby lifestyle. The Rugby World Cup Sevens celebrates equally the men’s and women’s best international rugby players from around the world. With a competing field of 24 men’s teams and 16 women’s teams, a total of 105 matches will be played over the course of three days. The non-stop rugby action will be held at two venues: San Francisco’s AT&T Park and Avaya Stadium in San Jose. Make sure to catch the game broadcasted on World Rugby, and plan your rugby day! Match highlights will also be available on NBC post game. Visit our other blog topics to learn how to prepare for rugby day and put on a party no one will forget!